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New York, NY

Creating a crypto-based financial ecosystem with personalized rewards.

• Crypto Spending: Amara allows users to spend cryptocurrency like cash through its credit card.
• $EMBR Token: The $EMBR token is central to Amara’s ecosystem, providing economic support and value.
• AI Concierge: An AI-powered concierge service offers personalized travel and experiences.
• Neobanking Platform: Amara’s platform includes charge cards, high-yield savings, and debit cards.
• Revenue Model: The company earns through card interchange, membership fees, and travel commissions.

Amara is introducing a new financial ecosystem that allows users to spend cryptocurrency like cash while earning unique experiences. The company offers a credit card that integrates with the $EMBR token, which serves as the economic core of their ecosystem. This token is issued by the Ember Foundation and is used to fund Amara’s card receivables. The interest income generated is then used to buy back and burn the token, creating scarcity and supporting its long-term value. Amara’s platform is designed to cater to the spending habits of Millennials, Gen Z, and Gen Alpha, who prioritize travel and experiences.

The company is leveraging an AI-powered concierge service to redefine rewards, offering personalized travel, dining, and experiences. This service acts as an intelligent lifestyle engine, learning user preferences and curating tailored experiences. Amara’s ecosystem includes a neobanking platform with charge cards, high-yield savings, and debit cards, all aimed at enhancing user engagement and retention. The company earns revenue through card interchange, membership fees, and travel booking commissions, creating a diversified, high-margin model. Amara’s approach combines regulatory compliance with scalable credit growth, aiming to bridge card rewards with digital assets seamlessly.

Company Info

Amara integrates cryptocurrency spending with fiat transactions through a credit card and token system, offering personalized rewards and experiences.

Amara offers a unique financial ecosystem that integrates cryptocurrency spending with traditional fiat transactions through its innovative credit card and token system. The company enables users to spend crypto like cash and earn rewards in the form of experiences, facilitated by the $EMBR¹ token. This token serves as the economic core, supporting the ecosystem by creating scarcity through buybacks and burns, thus maintaining its value.

The Amara card is central to a neobanking platform that includes features like instant issuance, transparent foreign exchange, and category-level spend controls. Additionally, the AI-powered Concierge app personalizes travel and lifestyle experiences, enhancing user engagement. The ecosystem is designed to drive user acquisition and retention through dynamic credit access and data-driven personalization, while also offering high-yield savings and seamless debit card transactions.