View details of this raise on Seedstage

Irving, TX

Expanding a drive-thru coffee brand with a focus on growth and customer engagement.

• Proven Leadership: Mark Wattles, founder of 151 Coffee, has extensive experience in building national brands.
• Strong Revenue: 151 Coffee generated $17 million in revenue in the past year with an operating profit of $1.9 million.
• Loyal Customer Base: The company has 160,000 Rewards Members, contributing to 85% of its total revenue.
• Growth Potential: Plans to expand to 1,000 stores with a target of $2 billion in revenue over the next decade.
• Innovative Business Model: Focuses on fast, fun, and friendly drive-thru coffee experiences.

151 Coffee is raising additional capital to support its growth stage, aiming to expand its presence in the fast-growing drive-thru coffee segment. The company has already established 15 locations across two states, generating $17 million in revenue over the past year. The funds will be used to open more stores and enhance its business model, which focuses on providing a fast, fun, and friendly coffee experience.

Founded by Mark Wattles, who has a proven track record in building large-scale consumer businesses, 151 Coffee is positioned to leverage his experience for multi-state growth. The company has developed a profitable model and a strong customer base, with 160,000 Rewards Members accounting for 85% of total revenue. The expansion plan includes opening 1,000 stores over the next decade, with a target of reaching $2 billion in revenue. The company aims to use private capital from individual investors to fuel this growth.

Company Info

151 Coffee operates a fast, fun, and friendly drive-thru coffee chain with plans for significant expansion.

151 Coffee is a drive-thru coffee chain focused on providing a fast, fun, and friendly experience for its customers. With 15 locations across Texas and Kansas, the company has generated $17 million in revenue over the past year, supported by a robust Rewards program that accounts for 85% of its total revenue. The founder, Mark Wattles, brings extensive experience from previous ventures such as Hollywood Video and HomeAdvisor.com, aiming to leverage this expertise to expand 151 Coffee’s presence in the competitive coffee market.

The company is positioned in the fast-growing segment of drive-thru coffee shops, which is gaining popularity among consumers seeking quick and enjoyable coffee experiences. 151 Coffee plans to expand to 1,000 stores over the next decade, targeting $2 billion in revenue. The business model emphasizes customer loyalty through its Rewards program, which encourages repeat visits and strengthens customer relationships, setting the stage for significant growth in the coming years.