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Chattanooga, TN

Developing a wearable device for offline location tracking and safety.

• Explosive Growth: Totem achieved over $2.3M in revenue within the first 12 months of shipping.
• Viral Demand: The product reached 600M+ views and 370M unique accounts organically.
• Global Adoption: Totem has over 43,000 users across 80+ countries worldwide.
• Major Press: Featured by Rolling Stone, Inc Magazine, WIRED, and The Week.
• Innovative Technology: The Totem Compass operates on a proprietary offline peer-to-peer mesh network.

Totem is expanding its market reach with the Totem Compass, a wearable device designed to help users locate loved ones without the need for cell service or internet connection. The device operates on the Unity Mesh Network, a proprietary offline peer-to-peer mesh network that performs better in crowded environments. Totem’s growth has been driven by organic network effects, with the product gaining visibility through real-world interactions and word-of-mouth. The company has shipped over 37,000 units to customers in more than 60 countries and has been featured in major media outlets like Rolling Stone and WIRED.

The Totem Compass is particularly appealing to families, offering a safer way to stay connected without the distractions of smartphones. The company is planning to introduce a consumer subscription layer to its app, enhancing functionality for users. Totem’s strategy includes expanding its distribution network to retail, resorts, and theme parks, aiming to meet people where real-world connections matter most. The company values transparency and community engagement, regularly incorporating user feedback into product updates. Totem’s focus on design and user experience positions it as a potential partner for larger firms in the wearables and location-based entertainment sectors.

Company Info

Totem creates the Totem Compass, a wearable device for offline location tracking using a proprietary mesh network.

Totem develops the Totem Compass, a wearable device designed to help users locate loved ones without the need for cell service or internet connectivity. The device operates on the Unity Mesh Network, a proprietary offline peer-to-peer mesh network that enhances performance in crowded environments. This technology is particularly useful in settings like music festivals, family outings, and emergency situations, where traditional networks may fail.

The company has experienced significant growth through organic network effects, with the Totem Compass gaining popularity across various demographics, including families and festival-goers. Totem’s revenue model includes hardware sales and app-based subscriptions, with plans to expand into on-site device rentals at major entertainment venues. The company emphasizes transparency and community engagement, regularly incorporating user feedback into product development.