View details of this raise on Seedstage

New York, NY

Expanding Caribbean-inspired non-alcoholic beverages with artisanal craftsmanship.

• Significant Sales: Over 400,000 bottles sold since launch less than 4 years ago.
• Retail Expansion: Added 350+ on- and off-premise accounts since April.
• Whole Foods Partnership: 166 new Whole Foods stores onboard since June 2025.
• Founder Expertise: Created by Yale-educated serial entrepreneur and renowned mixologist Karl Franz Williams.

Uncle Waithley’s Vincy Brew is expanding its presence in the adult non-alcoholic beverage market by leveraging Caribbean flavors and artisanal craftsmanship. The company aims to capitalize on the growing demand for premium, craft drinks driven by Millennials and Gen Z consumers who are drinking less alcohol and seeking brands with authentic stories. The brand, developed by award-winning mixologist Karl Franz Williams, is rooted in family traditions and Caribbean culture, offering unique flavors that are gaining popularity in the culinary and beverage space.

The funds raised will be used to invest in sales and marketing efforts to accelerate growth and scale the business. Uncle Waithley’s has already achieved significant milestones, including partnerships with Whole Foods Market and selective distributors, which have unlocked thousands of accounts. The company is poised for continued expansion and aims to bring its Caribbean-inspired beverages to more shelves and bars across the country. With a strong foundation and strategic partnerships, Uncle Waithley’s is well-positioned for potential exit opportunities with strategic buyers and private equity firms interested in diverse-owned and innovative beverage brands.

Company Info

Uncle Waithley’s Vincy Brew crafts Caribbean-inspired non-alcoholic beverages with authentic flavors and a focus on sustainability.

Uncle Waithley’s Vincy Brew offers a unique line of Caribbean-inspired non-alcoholic beverages, crafted with authentic flavors and fresh natural ingredients. The brand, developed by award-winning mixologist Karl Franz Williams, aims to elevate both cocktails and non-alcoholic drinks with its distinctive use of Scotch Bonnet pepper. Drawing from family traditions and Caribbean culture, Uncle Waithley’s beverages are designed to bring the energy and rhythm of the Caribbean to every occasion.

The company has experienced significant growth, with over 400,000 bottles sold and expansion into major retailers like Whole Foods. Uncle Waithley’s focuses on sustainability and cultural authenticity, appealing to Millennials and Gen Z consumers who are increasingly seeking premium, craft drinks. With strong distribution partnerships and a commitment to quality, the brand is well-positioned for continued success in the growing non-alcoholic beverage market.