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Denver, CO

Expanding production and distribution of organic vodka and RTD cocktails.

• Award-Winning Vodka: Felene has received multiple awards, including Colorado Vodka of the Year and a Platinum medal at the Los Angeles Spirits Awards.
• Organic Ingredients: Felene uses organic sugarcane and Colorado Rocky Mountain snowmelt to create a clean and smooth vodka.
• Expanding Distribution: Felene is registered in nine states and partners with top retailers like Total Wine & More.
• RTD Market Entry: The company is entering the ready-to-drink cocktail market, leveraging its organic vodka for new product channels.
• Growth Strategy: Felene focuses on tastings, consumer feedback, and retailer relationships to drive brand growth and market expansion.

Felene is entering a significant growth phase, focusing on scaling revenue generation and production capacity. The company plans to deepen its presence in existing markets by enhancing sales execution and brand visibility. This includes supporting sales teams with visual assets and point-of-purchase displays to improve brand visibility at bars, restaurants, and tasting events. Additionally, Felene will allocate funds towards bulk purchases of glass and key raw materials to reduce per-unit production costs and improve gross margins.

As Felene expands its distribution and enters the ready-to-drink (RTD) cocktail market, it aims to become a household name. The company has formed partnerships with influential industry companies to support rapid growth in the beverage alcohol segment. Felene’s growth strategy includes tastings, direct consumer feedback, and retailer relationships to validate product-market fit. The company is also investing in scalable production technology to support the growing demand for RTD cocktails, which is the fastest-growing segment in beverage alcohol. By bringing canning in-house, Felene aims to improve margins, supply stability, and speed to market, positioning itself for durable, multi-category expansion.

Company Info

Felene produces organic vodka from sugarcane, focusing on purity and authenticity, and is expanding into the ready-to-drink cocktail market.

Felene is a producer of organic, handcrafted vodka based in Denver, Colorado. The company distinguishes itself by using organic sugarcane instead of the traditional grain or potatoes, resulting in a cleaner and smoother vodka. This approach eliminates the need for additives such as citric acid or glycerin, offering a pure and authentic spirit. Felene’s vodka is crafted with Colorado Rocky Mountain snowmelt, enhancing its clarity and balance. The brand has gained recognition for its quality, winning multiple awards and establishing a presence in nine U.S. states, including partnerships with major retailers like Total Wine & More.

Felene is expanding its reach by entering the ready-to-drink (RTD) cocktail market, leveraging its organic vodka as a base for premium spirit-based beverages. The company focuses on transparency and authenticity, aligning with consumer demand for clean ingredients. Felene’s growth strategy includes enhancing sales execution, expanding production capacity, and increasing brand visibility through tastings and targeted marketing efforts. This positions Felene to lead the clean vodka movement and capitalize on the growing RTD segment.