View details of this raise on Seedstage

Delray Beach, FL

Accelerating growth for consumer brands in beauty, fragrance, and personal care.

• Growth Accelerator: Fundamental Brands provides growth capital and expertise to consumer brands.
• Majority Stake Acquisition: The company acquires a majority stake, allowing founders to retain a meaningful stake.
• Preserving Brand Identity: Focuses on preserving each brand’s unique identity while accelerating growth.
• Strategic Partnerships: Enhances brand visibility and market expansion through strategic partnerships.
• Shared Resources: Offers shared infrastructure to remove administrative burdens and focus on product excellence.

Fundamental Brands is a growth accelerator and holding company dedicated to scaling consumer brands in the beauty, fragrance, personal care, and private label sectors. The company partners with brands generating $2 million to $50 million in annual revenue, providing them with growth capital, sales channel expertise, and administrative support. Fundamental Brands acquires a majority stake in these companies, allowing founders to retain a meaningful stake and benefit from shared resources. This structure is designed to preserve each brand’s unique identity while accelerating growth.

The current fundraising aims to fuel the next chapter for high-potential brands by offering them access to expanded distribution networks, capital for scaling, and shared infrastructure. Fundamental Brands focuses on enhancing brand visibility and market expansion through strategic partnerships and innovative product development. The company believes that by removing administrative burdens, founders can concentrate on building brand trust and product excellence. This approach is intended to create long-term value for investors, consumers, and the brands themselves.

Company Info

Fundamental Brands accelerates growth for consumer brands in beauty, fragrance, and personal care by providing capital, expertise, and support.

Fundamental Brands is a growth accelerator and holding company focused on scaling consumer brands in the beauty, fragrance, personal care, and private label sectors. The company partners with brands generating $2 million to $50 million in annual revenue, providing them with growth capital, sales channel expertise, and administrative support. By acquiring a majority stake, Fundamental Brands ensures that founders remain integral to their brand’s growth while benefiting from shared resources and expertise.

The company emphasizes preserving each brand’s unique identity while accelerating growth through expanded distribution networks, shared infrastructure, and strategic market expansion. Fundamental Brands offers a collaborative environment where brands can innovate and thrive, supported by a comprehensive framework that includes digital marketing, supply chain efficiencies, and back-office support. This approach aims to unlock substantial value for both investors and portfolio companies, fostering long-term growth and success.