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La Jolla, CA

Expanding the RTD cocktail market with a unique Oatmilk Espresso Martini.

• Strong Early Traction: 10,000 gallons produced and sold since September 2023.
• Wide Availability: Available in over 200 stores and high-profile venues like Hyatt and Hilton.
• Celebrity Backing: Supported by Kawhi Leonard, Miles Doughty, and Kevin @ KBong Music.
• Legacy Expertise: Operated by second-generation legacy distillers and restaurateurs.
• Innovative Product: First oatmilk espresso martini, offering a unique, shelf-stable cocktail option.

Busa Beverages is expanding its presence in the ready-to-drink (RTD) cocktail market with its unique Oatmilk Espresso Martini. The company aims to address consumer demand for quality cocktails that are convenient and free from preservatives. By using oatmilk, premium vodka, and fair-trade coffee, Busa Beverages offers a shelf-stable, ready-to-pour espresso martini that requires no refrigeration. The product is available in multiple sizes and is set to expand into single-serve packaging, catering to both individual consumers and hospitality venues.

The company has already achieved significant traction, with its products available in over 200 stores and high-profile venues such as Hyatt and Hilton. Busa Beverages is backed by celebrities like Kawhi Leonard and is operated by second-generation legacy distillers and restaurateurs. The company plans to use the funds raised to fuel product innovation, marketing, and strategic expansion into high-opportunity markets. This includes developing new formulations and formats, increasing brand awareness through local activations and digital marketing, and expanding its market presence in regions with proven demand.

Company Info

Busa Beverages produces a ready-to-drink Oatmilk Espresso Martini, combining convenience with premium ingredients.

Busa Beverages is a company that specializes in crafting ready-to-drink (RTD) cocktails, with a focus on their signature Oatmilk Espresso Martini. This beverage combines oatmilk, premium vodka, and fair-trade coffee to offer a shelf-stable cocktail that requires no refrigeration. The product is designed to meet the growing consumer demand for convenient, high-quality cocktails without compromising on taste or sustainability. Busa Beverages aims to fill a gap in the market by providing a health-conscious and recyclable option that appeals to modern drinkers.

Originating from the popular San Diego restaurant Barbusa, Busa Beverages was co-founded by PJ Busalacchi and Walt Kerpa. The company leverages their expertise in the food and beverage industry to create a product that resonates with both consumers and hospitality venues. With a focus on expanding their market presence, Busa Beverages is working to increase distribution and introduce new packaging formats to cater to a wider audience.