View details of this raise on Seedstage

Boynton Beach, FL

Opening a second location to validate scalable pizza business model.

• Customer Traction: Pizza Rox has achieved significant customer traction, demonstrating product market fit and strong brand resonance.
• High Ratings: The brand maintains a 4.3 star Google rating across more than 1,400 reviews, reflecting consistent customer satisfaction.
• Differentiation: Pizza Rox is regarded as a top destination for high-quality gluten-free pizza, creating meaningful differentiation.
• Proprietary Dough: The concept features multiple proprietary dough formulations, including artisan and gluten-free options prepared fresh daily.
• Growth Strategy: Strong local demand and a refined operating model provide a solid foundation for disciplined multi-unit growth.

Pizza Rox is expanding its operations by opening a second location to validate its scalable business model. The company aims to replicate its refined operating model, which includes proprietary dough formulations and a focus on gluten-free options, to increase revenue capacity and support multi-unit growth. The funds raised will be allocated to leasehold improvements, kitchen build-out, and production equipment necessary for the new location. This expansion will leverage existing supplier relationships and operating systems to enhance margin expansion and reduce reliance on a single location.

The new location will incorporate lessons learned from the original operation, such as optimized layout and improved workflow, to support higher throughput with controlled labor costs. By expanding its geographic reach, Pizza Rox aims to grow its customer base and increase system-wide sales and brand visibility. The second location will also provide real-world data on replication costs, staffing, and ramp-up timelines, which are crucial metrics for future expansion. This disciplined growth strategy is designed to transition Pizza Rox into a multi-unit platform, increasing total revenue and validating a scalable model for controlled, capital-efficient expansion.

Company Info

Pizza Rox offers artisan pizzas with a focus on operational efficiency and premium ingredients, aiming for scalable growth.

Pizza Rox is a fast casual pizza concept based in Boynton Beach, Florida, known for its high-quality artisan pizzas, including gluten-free options. The brand emphasizes operational efficiency and premium ingredients, offering a streamlined kitchen design that supports strong margins and consistent execution. Pizza Rox has developed multiple proprietary dough formulations and focuses on ingredient transparency, which has helped build a loyal local following.

The business model is designed for flexibility, allowing for traditional storefronts, delivery-focused locations, and expansion-friendly footprints. Pizza Rox prioritizes unit-level profitability and brand differentiation, with a growth strategy centered on controlled expansion and responsible capital deployment. The company aims to validate its scalable model through disciplined multi-unit growth, leveraging its refined operating model and strong local demand.