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Madison, WI

Developing a sustainable, complete protein from alfalfa for the food industry.

• Complete Protein Source: FUDI Protein offers RuBisCO, a complete protein found in every green leaf, as a 1:1 replacement for egg protein.
• Proprietary Extraction Technology: The company uses a unique extraction process to produce a pure, functional protein that is colorless, flavorless, and odorless.
• Efficient Supply Chain: FUDI Protein’s supply chain utilizes widely grown alfalfa, reducing costs and environmental impact.
• Experienced Team: The team includes former leaders from Impossible Foods and Eat Just, bringing extensive industry expertise.
• Strong Market Interest: There is significant early interest from major players in the baking, beverage, and ingredient industries.

FUDI Protein is advancing the development of a pure, complete, and regenerative protein derived from alfalfa, one of the most protein-rich crops per acre on Earth. The company is leveraging its proprietary extraction technology to produce RuBisCO, a protein that is abundant in every green leaf and serves as a 1:1 replacement for egg protein. This protein is highly functional, offering benefits such as high solubility, gelling, foaming, and emulsification, making it suitable for a wide range of food applications. FUDI Protein’s approach includes a decentralized mobile processing model that reduces transportation costs and environmental impact, while ensuring the freshness and quality of the protein.

The company is targeting the B2B market, with strong early interest from major players in the baking, beverage, and ingredient industries. FUDI Protein’s supply chain is designed to be financially efficient and farmer-focused, utilizing alfalfa that is already widely grown, thus minimizing costs. The team, composed of industry veterans from companies like Impossible Foods and Eat Just, is well-equipped to navigate the challenges of the alternative protein industry. FUDI Protein aims to disrupt the $100 billion ingredient industry, starting with the $60 billion protein market, by providing a sustainable and cost-effective protein solution.

Company Info

FUDI Protein produces a sustainable, complete protein from alfalfa, targeting the food industry’s need for functional ingredients.

FUDI Protein specializes in producing a highly functional and complete protein derived from alfalfa, known as RuBisCO. This protein is extracted using a proprietary process that ensures it is pure, flavorless, and odorless, making it an ideal ingredient for a variety of food applications. The company focuses on providing a sustainable and cost-effective protein solution for the food industry, targeting sectors such as baking, beverages, and plant-based meats.

The company’s innovative approach includes mobile processing units that operate directly at alfalfa farming sites, reducing transportation costs and maintaining protein quality. FUDI Protein’s supply chain is designed to be efficient and environmentally friendly, leveraging the abundant and protein-rich alfalfa crop. By collaborating with farmers, FUDI Protein aims to offer a scalable and regenerative protein source that meets the growing demand for sustainable food ingredients.