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Fairfax, CA

Developing a communal bathhouse and spa focused on wellness and social connection.

• Location and Concept: Grotto is a communal bathhouse and spa located in Fairfax, California, focusing on wellness and social connection.
• Guest Experience: The facility offers a hydrotherapy circuit with hot pools, a cold plunge, a sauna, and relaxation areas.
• Business Model: Includes day passes, membership programs, massage services, retail, and community events.
• Capital Raise: Raising $1.3 million to fund development and launch, with a focus on construction and marketing.
• Project Timeline: Construction is set to begin in February 2026, with an opening targeted for December 2026.

Grotto is a communal bathhouse and spa located in Fairfax, California, designed to offer a wellness and social space centered on bathhouse traditions and hydrotherapy. The facility aims to provide shared experiences around wellness, relaxation, and social connection, serving as a gathering place for neighbors, friends, and visitors. The company has secured a long-term lease on a bank building in downtown Fairfax and has received a conditional use permit to operate as a bathhouse and spa. Building permits are currently in process, with construction planning and design work underway.

The guest experience at Grotto includes a hydrotherapy circuit with hot pools, a cold plunge, a sauna, a steam room, and relaxation areas. Additional services may include massage and other wellness offerings. The business model comprises day passes, membership programs, massage services, retail, and community events. The company is raising $1.3 million to fund the development and launch of the bathhouse, with capital allocated toward construction, equipment, permitting, and marketing. The project timeline targets a construction start in February 2026 and an opening in December 2026.

Company Info

Grotto is a communal bathhouse and spa in Fairfax, California, offering hydrotherapy and wellness services.

Grotto is a communal bathhouse and spa located in Fairfax, California, designed to offer a wellness and social space centered on traditional bathhouse practices and hydrotherapy. The facility provides a hydrotherapy circuit that includes hot pools, a cold plunge, a sauna, a steam room, and relaxation areas. Additional services such as massage therapy and wellness treatments are available, along with a gift shop and concessions. Grotto aims to serve as a gathering place for the community, offering day passes, membership programs, and hosting community events.

The business model of Grotto includes various revenue streams such as facility access through day passes, membership programs, massage services, and retail sales. The founders, Elliot Rose and Camryn Rose, bring extensive experience in design-build and business operations, respectively. The facility is positioned as a long-term community anchor in downtown Fairfax, with construction and design work currently underway to transform the space into a welcoming environment for relaxation and social connection.