View details of this raise on Seedstage

Incline Village, NV

Expanding a veteran-founded bourbon brand with a focus on authenticity and service.

• Rapid Growth: Achieved 417% year-over-year growth and expanded into over 170 Kroger locations.
• Strategic Partnerships: Partnered with Caesars Entertainment and Folds of Honor to enhance market presence.
• Mission-Driven: Founded by U.S. Veterans, the brand supports organizations and honors those who serve.
• Unique Branding: Military-inspired design and premium flavor at an accessible price point.
• Expansion Plans: Aiming to increase Kroger presence and grow case sales significantly by 2027.

On Your 6 Bourbon, founded by U.S. Veterans in 2023, is expanding its presence in the bourbon market by emphasizing authenticity and honoring those who serve. The company has achieved significant traction, with a 417% year-over-year growth and successful partnerships with major entities like Caesars Entertainment and Folds of Honor. On Your 6 Bourbon is available in over 170 Kroger locations and has replaced legacy brands such as Makers Mark in several markets. The brand’s military-inspired design and premium flavor at an accessible price point have contributed to its rapid success.

The funds raised will support On Your 6 Bourbon’s expansion efforts, aiming to increase its presence in Kroger stores from 170 to over 300 locations. The company plans to grow from selling 2,747 cases in 2024 to over 50,000 by 2027, driving a 30X gross profit growth. On Your 6 Bourbon’s mission-driven approach, which includes donating to 46 organizations in 2024, resonates with consumers who value authenticity and patriotism. The brand’s digital storytelling and veteran-founded ethos have helped it stand out in a crowded market, positioning it for continued growth and potential acquisition opportunities.

Company Info

On Your 6 Bourbon, founded by U.S. Veterans, offers premium bourbon while honoring those who serve.

On Your 6 Bourbon, founded by U.S. Veterans in 2023, has quickly established itself in the bourbon market by emphasizing authenticity and honoring those who serve. The brand is known for its military-inspired design and premium flavor, crafted from over 40 carefully tested bourbon blends. On Your 6 Bourbon is available in over 170 Kroger locations and has replaced legacy brands like Maker’s Mark in several markets. The company has also partnered with national organizations such as Caesars Entertainment and Folds of Honor.

The brand’s mission is to support everyday heroes, including nurses, firefighters, police officers, and teachers. On Your 6 Bourbon donates to various organizations and uses storytelling to connect consumers with real hero profiles. The company has achieved significant growth, with a 417% year-over-year increase, and continues to expand its presence across the United States. Its unique approach combines a service-driven mission with a focus on quality and community engagement.