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Boca Raton, FL

Producing authentic Jamaican rum with a focus on traditional methods and cultural heritage.

• Authentic Jamaican Rum: Founded by UFC champion Aljamain Sterling, Funk Harbor Spirits produces authentic Jamaican rum with no additives.
• Award-Winning Product: Funk Harbor’s Aged Dark Rum won the 2025 WSWA gold medal for Best Dark/Gold Rum.
• Social Media Influence: Leveraging over 728,000 Instagram followers for brand scaling and awareness.
• Cultural Connection: The brand emphasizes its Jamaican heritage and traditional production methods.
• Growth Strategy: Plans include retail collaborations and brand activations at major Caribbean festivals.

Funk Harbor Spirits is expanding its reach in the premium rum market with its authentic Jamaican rum, founded by three-time UFC champion Aljamain Sterling. The company aims to leverage Sterling’s significant social media presence and his connection to Caribbean culture to drive brand awareness and growth. Funk Harbor Spirits focuses on producing rum using traditional methods, ensuring authenticity and quality without additives or artificial ingredients. The brand’s Aged Dark Rum has already gained recognition, winning the 2025 Wine & Spirits Wholesalers of America gold medal for Best Dark/Gold Rum.

The company plans to expand its market presence through retail collaborations and brand activations at major Caribbean festivals. By capitalizing on the growing demand for premium, small-batch rums, Funk Harbor Spirits seeks to differentiate itself in the crowded spirits marketplace. The global rum market is projected to grow significantly, and Funk Harbor Spirits is positioned to capture a share of this growth by emphasizing its Jamaican heritage and the unique story of its founder. The company aims to generate substantial revenue within the next two years, supported by its strategic marketing efforts and the founder’s personal brand.

Company Info

Funk Harbor Spirits produces authentic Jamaican rum, founded by UFC champion Aljamain Sterling, focusing on traditional methods and premium quality.

Funk Harbor Spirits is a producer of authentic Jamaican rum, founded by UFC champion Aljamain Sterling. The brand emphasizes traditional production methods, with its rums being fermented, distilled, and aged in prestigious Jamaican distilleries. Funk Harbor Spirits offers both white and aged dark rum products, with its Aged Dark Rum winning the 2025 Wine & Spirits Wholesalers of America gold medal for Best Dark/Gold Rum. The company aims to appeal to discerning consumers by maintaining authenticity and avoiding additives or artificial ingredients.

The brand leverages Sterling’s fame and social media presence, with over 728,000 Instagram followers, to promote its products and expand its reach. Funk Harbor Spirits plans to drive growth through retail collaborations and brand activations at major Caribbean festivals, aiming to generate significant revenue within two years. The company capitalizes on the growing global demand for premium rum, which is deeply tied to Caribbean identity and culture.