View details of this raise on Seedstage

Nacogdoches, TX

Producing transparent supplements and sports apparel while using this raise to fund World Cup marketing aimed at soccer players.

• Transparent supplement ingredients: Built By HD sells supplements with fully disclosed ingredient labeling and avoids proprietary blends.
• American-made product lines: The company creates supplement and apparel products that are made in America, including locally manufactured shirts, hoodies, and shorts.
• World Cup marketing use: The raise supports a World Cup marketing approach using geolocation based ads and social media influencer appearances during games.
• Quality and testing standards: Products are carefully crafted and tested to meet established quality standards.
• Operational and supply chain readiness: Leadership applies operational oversight and supply chain management experience to align product availability with campaign timing.

Built By HD creates American-made consumer products under a trademarked brand that emphasizes transparent ingredient labeling. The supplement line follows fully disclosed ingredient lists and avoids proprietary blends, providing consumers with clear information on what is inside and the dosages used in each product. The company also expanded into apparel, including shirts, hoodies, and shorts, produced locally and distributed through a globally broadcasted relaunch. Built By HD traces its evolution from HD Labs Nutrition and frames its products around quality assurance and accountability, including careful crafting and testing for performance in everyday use.

The proceeds from this raise are intended to support a World Cup oriented marketing plan aimed at soccer players. Built By HD will showcase its supplements and branded apparel alongside larger consumer brands by running advertising tied to geolocation of match locations and by coordinating social media influencer appearances during games. The strategy is designed to increase product visibility through content that can reach audiences connected to televised events and on site activities. Management leadership, including President Omar Zeron and owner Kelly Radnitzer, will apply operational oversight and supply chain management experience to ensure product availability aligned with campaign timing. Apparel and supplement marketing will be coordinated to maintain message consistency around disclosed ingredients, quality standards, and the Hardwork and Dedication brand themes.

Company Info

Built By HD is a consumer packaged goods brand producing transparent dietary supplements and locally made apparel under a single trademarked line.

Built By HD is a consumer packaged goods company producing dietary supplements and related products under a trademarked brand. The company emphasizes transparency through fully disclosed ingredient labeling, including specific dosages, and avoids proprietary blends. Products are manufactured in America and presented with clear information about what customers consume.

In addition to supplements, Built By HD offers an apparel line featuring shirts, hoodies, and shorts. The apparel is manufactured locally and distributed through an online catalog, aligning product messaging and branding around the same hardwork and dedication theme.