View details of this raise on Seedstage

Miami Beach, FL

Building a new Miami Beach fusion BBQ and hot pot restaurant featuring premium Wagyu and an app-based loyalty experience.

• Miami Beach launch funding: The funds are allocated to the design, development, construction build-out, and early growth activities for the Wagyu Factory Miami Beach location.
• Fusion BBQ and hot pot concept: The menu combines unlimited hot pot with Japanese-style BBQ centered on premium Wagyu offerings.
• Vertically supported Wagyu positioning: Chubby Group’s coordinated sourcing and inventory approach is intended to support consistent Wagyu quality and positioning for the restaurant.
• Chubby Club repeat-visit engine: Chubby Club enables guests to scan, earn points, and redeem rewards across the Chubby Group portfolio to drive repeat visits.
• Scaled operations from a multi-brand platform: The Miami Beach opening is executed using systems and experience developed across a 30+ brand, 70+ location restaurant platform.

Funds are being raised to support the design, development, construction, and early launch of the Wagyu Factory Miami Beach location, a fusion BBQ and hot pot restaurant planned for a Miami Beach address. The restaurant pairs an unlimited hot pot experience with Japanese-style BBQ, centered on premium Wagyu offerings, including A5-grade Japanese beef alongside American and Australian Wagyu. The concept is intended to make a highly marbled, richly flavored Wagyu dining format available in a high-volume setting, with a menu structure that supports both grill-your-own and shared hot pot consumption. The proceeds are also allocated to establish the marketing and digital infrastructure needed to build brand awareness and attract early customers during opening and ramp-up.

Operational execution relies on Chubby Group, which runs a multi-brand portfolio of 30+ Asian-inspired concepts and operates customer engagement through Chubby Club, an app-based loyalty system that enables guests to scan to earn points and redeem rewards across locations. The company’s vertically integrated supply approach is designed to support consistent Wagyu positioning through coordinated sourcing and inventory management. During the Miami Beach launch, centralized operations and standardized build-out and training are expected to support repeatable quality as the concept scales beyond initial seating capacity. The investment period is intended to cover the physical restaurant readiness, launch activities, and initial customer acquisition systems required for sustained early growth.

Company Info

Wagyu Factory Miami operates an all-you-can-eat Wagyu hot pot and BBQ fusion restaurant in Miami Beach, featuring A5-grade selections, buffet add-ons, and loyalty-driven repeat visits.

Wagyu Factory Miami operates a fusion BBQ and hot pot restaurant in Miami Beach, combining Japanese-style grill dining with shabu-style broth service. The menu centers on all-you-can-eat Wagyu, including curated options such as A5-grade beef, paired with a self-serve buffet of seafood, lamb, vegetables, sauces, sides, and desserts. A lunch-and-dinner service window also includes full liquor.

The concept emphasizes an interactive, group-friendly dining experience with customizable meal formats, supported by standardized kitchen execution and vertically integrated sourcing. Across visits, the restaurant leverages Chubby Club, an app-based loyalty program designed to encourage repeat dining and rewards redemption. The venue is planned for approximately 200 seats and targets high-volume dining driven by premium ingredients at an accessible price point.