View details of this raise on Seedstage

Houston, TX

Building clean-label, Ayurvedic-inspired chocolate ghee spreads through added production capacity, Amazon growth, and targeted digital marketing.

• Inventory to enable sales: Funding is allocated to procure raw materials and run additional Texas co-manufacturing to fulfill existing pre-orders, build safety stock, and support retail and wholesale accounts.
• Amazon storefront activation: An Amazon fulfillment and growth agency will support product page optimization, strategic ad spend management, and algorithm-driven visibility for expanded geographic reach.
• Targeted digital awareness: Paid campaigns on Instagram and Facebook are planned to reach keto, clean-eating, and Ayurveda-curious consumers, driving traffic to e-commerce and supporting Amazon momentum.
• Clean-label spread products: Gheelicious produces chocolate ghee spreads with grass-fed biodynamic ghee, 70% pure chocolate, and American-grown nuts, formulated to be keto-friendly and vegetarian without artificial additives.
• Texas production through partners: The company’s spreads are crafted through a co-manufacturing and co-packing partner located in Texas, supporting consistent supply as retail distribution expands.

Gheelicious is raising funding to remove an inventory bottleneck and accelerate production scale-up, Amazon channel activation, and digital media growth. The company makes Ayurvedic-inspired chocolate ghee spreads in Texas, using grass-fed biodynamic ghee, 70% pure chocolate, and American-grown nuts such as pistachios, peanuts, and hazelnuts. Its clean-label approach avoids artificial additives and fillers, and each jar is formulated to be keto-friendly and vegetarian. Flavors include Hazelnut, Peanut, and Pistachio, offered in Classic Creamy and Super Crunchy textures. Proceeds are intended to procure raw materials and support additional co-manufacturing runs through a Texas co-packing partner, enabling fulfillment of existing pre-orders, building safety stock, and supplying incoming retail and wholesale accounts.

To expand distribution beyond the brand’s current direct-to-consumer e-commerce and Amazon presence, Gheelicious plans to engage an Amazon fulfillment and growth agency. The investment supports optimized product pages, strategic ad spend management, and algorithm-driven visibility for a professionally managed storefront. In parallel, Gheelicious will fund targeted paid social campaigns on Instagram and Facebook aimed at keto, clean-eating, and Ayurveda-curious consumers. These efforts are designed to drive traffic to the e-commerce store, build momentum for Amazon launch, and grow an organic following over time. Together, the three spending priorities address supply, distribution, and consumer awareness, with the goal of converting validated demand into scalable revenue while continuing retail expansion to health-conscious specialty shoppers.

Company Info

Gheelicious produces clean-label chocolate ghee spreads with Ayurvedic inspiration and sells them through direct e-commerce and Amazon, with expanding retail distribution.

Gheelicious, a Texas-based food brand, produces Ayurvedic-inspired chocolate ghee spreads made with grass-fed biodynamic ghee, 70% chocolate, and American-grown nuts. The product line is offered in Hazelnut, Peanut, and Pistachio flavors, with classic creamy and super crunchy textures. Formulations use clean-label ingredients without artificial additives or fillers, and include turbinado sugar and Himalayan sea salt. The spreads are designed to be keto-friendly and vegetarian.

Gheelicious manufactures through a Texas co-manufacturing partner and distributes its jars via direct-to-consumer e-commerce and an Amazon storefront. The company also supplies retail accounts as part of an ongoing shift from online-only access toward wider specialty and grocery availability. Core capabilities focus on ingredient sourcing, product formulation, and maintaining consistent production quality for dependable flavor and texture across batches.