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Louisville, KY

Expanding a beloved cookie brand to capture national market opportunities and enhance community engagement.

• Mission: Aiming to be a “day maker,” PLEASE & THANK YOU® brings joy to customers through high-quality cookies and coffee, with a focus on community and employee well-being.  
• Innovation: Known for its signature chocolate chip cookies, the brand is expanding its offerings to include gluten-free cookie dough, tapping into a growing market of gluten-free consumers.  
• Growth Opportunity: The current fundraising initiative supports national expansion through franchising, licensing, and wholesale, positioning the brand for broader market reach and increased revenue.  
• Community Impact: PLEASE & THANK YOU® has become a beloved local brand, with cafes that foster a sense of connection, and a commitment to supporting employees and the community.  
• Leadership: Founded by woman entrepreneur Brooke Vaughn, the brand’s success story highlights resilience and innovation, making it a promising investment opportunity in the food and beverage sector.  
• Brand Strength: Recognized for its quality and dedication to customer satisfaction, PLEASE & THANK YOU® continues to grow and expand, ensuring its place as a leader in the cookie industry.

PLEASE & THANK YOU® is a woman-owned American cookie brand that has garnered a dedicated following and achieved significant revenue growth since its inception in 2010. With a mission to be a “day maker,” the company emphasizes quality ingredients and a collaborative culture, while serving fresh cookies and coffee in its brick-and-mortar cafes and through mobile units.

The current fundraising effort aims to support the brand’s national expansion, focusing on diversifying its market reach through franchising, licensing, and wholesale opportunities. As it prepares to launch a gluten-free cookie dough product, PLEASE & THANK YOU® is poised to capture a share of the growing gluten-free market, which is projected to expand significantly in the coming years.

The company’s commitment to its employees and community, along with its established brand and innovative business model, positions it as a promising opportunity for investors looking to support a proven and beloved brand in the consumer goods sector.

This fundraising initiative is designed to enhance the company’s growth trajectory and solidify its presence as a leader in the cookie industry, ensuring that the brand continues to delight customers while creating sustainable career opportunities.

Company Info

PLEASE & THANK YOU is a Louisville-based bakery and coffee shop known for its chocolate chip cookies and locally roasted coffee.

PLEASE & THANK YOU is a bakery and coffee shop based in Louisville, known for its signature chocolate chip cookies and locally roasted coffee. Established over a decade ago by owner Brooke Vaughn, the business has become a staple in the community, operating three cafes that each offer a unique atmosphere. The original location features a jukebox, creating a lively environment for customers.

During the COVID-19 pandemic, the business adapted by increasing its take-out and delivery services, which helped maintain employment for its staff. The cookies, particularly the chocolate chip variety, are often cited as some of the best in Kentucky, made from a secret recipe that took two years to perfect. The cafes are recognized in various travel guides and have been featured in multiple publications, highlighting their popularity and reputation in the region. In addition to cookies, PLEASE & THANK YOU also offers merchandise and ships products nationwide.