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Portland, OR

Expanding a sports bar concept dedicated to women’s sports through national franchising.

• Unique Concept: The Sports Bra is the first sports bar dedicated exclusively to women’s sports.
• Rapid Growth: Generated over $1 million in revenue in the first eight months.
• Strategic Partnerships: Partnered with major brands like Nike, adidas, and ESPN.
• National Expansion: Plans to open 40+ franchise locations by 2030.
• Community Focus: Supports and promotes women’s sports and their fans through various initiatives.

The Sports Bra is expanding its unique concept of a sports bar dedicated exclusively to women’s sports. With plans to open new franchise locations in cities such as Boston, Indianapolis, Las Vegas, St. Louis, and Portland, Maine, the company aims to fill the gap in the hospitality industry for spaces that cater specifically to fans of women’s sports. This expansion is part of a broader strategy to establish a national presence and capitalize on the growing interest in women’s sports, which is projected to see significant revenue growth in the coming years.

Founded by Jenny Nguyen, The Sports Bra has quickly gained traction, generating over $1 million in revenue within its first eight months of operation. The company has formed partnerships with major brands like Nike, adidas, and ESPN, and has received backing from notable figures such as Alexis Ohanian. The flagship location in Portland, Oregon, serves as a model for future franchises, offering a community-driven atmosphere and a focus on equity by sourcing from women-owned businesses. The Sports Bra’s mission extends beyond sports, aiming to create an inclusive community space while supporting and promoting women’s sports and their fans.

Company Info

The Sports Bra is a sports bar dedicated to women’s sports, expanding through franchises and brand partnerships.

The Sports Bra is a unique sports bar concept that focuses exclusively on women’s sports, providing a dedicated space for fans to gather and enjoy games. Founded in Portland, Oregon, in 2022, it addresses the gap in the market for venues that prioritize women’s sports, which have historically been underrepresented in traditional sports bars. The Sports Bra has quickly gained traction, generating significant revenue and media attention, and has partnered with major brands and sports leagues to further its mission.

The business operates through a combination of full-service hospitality, franchise expansion, and brand and media revenue. With plans to expand to 40 locations by 2030, The Sports Bra aims to lead the category of women’s sports bars. It has already opened franchise locations in several major cities and continues to build a community-focused brand that supports and promotes women’s sports and their fans.