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Waterford, WI

Scaling a made-from-scratch dessert bakery from custom orders into a storefront with daily menu offerings and catering.

• Made-from-scratch dessert catalog: The company creates cookies, cupcakes, cakes, and specialty desserts using handcrafted, customized designs.
• Move to a retail storefront: The operational plan transitions from custom orders to a permanent storefront that supports walk-in purchasing and pre-orders.
• Upgraded equipment for higher throughput: Investments in production tools and resources are intended to increase capacity and reduce turnaround times while preserving quality.
• Consistent availability through inventory investment: Replenished ingredient inventory is intended to stabilize daily offerings and improve purchasing efficiency for frequent items.
• Community-centered brand execution: Cody Coudron supports marketing and flavor consistency, while Amanda Coudron leads operations and product development to maintain a cohesive customer experience.

Voodoo Baking Company produces made-from-scratch cookies, cupcakes, cakes, and specialty desserts with customized decorations for birthdays, weddings, and other celebrations. The business is shifting from a primarily custom-order model toward a permanent retail storefront that can support both walk-in sales and scheduled pre-orders. A storefront format is intended to provide a consistent daily menu of fresh baked goods while keeping room for specialized designs. In parallel, the company plans to broaden additional demand drivers through dessert catering for corporate events and private gatherings, using its creative presentation and reliable quality as differentiators.

The fundraising is allocated to operational scaling through upgraded baking tools, production equipment, and replenished ingredient inventory. Additional capacity is expected to reduce order turnaround times and help the bakery serve more customers without compromising recipes or finish quality. Inventory investment is intended to stabilize product availability and improve purchasing efficiency for high-velocity items. With improved throughput and a retail-ready workflow, the storefront transition aims to strengthen the company presence within Waterford, Wisconsin and make its desserts easier to access for the local community. Founders Amanda Coudron and Cody Coudron oversee product development, quality assurance, and marketing, combining culinary training with retail operations experience to support consistent, customer-centered production.

Company Info

Voodoo Baking Company is a made-from-scratch bakery producing customized cookies, cupcakes, cakes, and specialty desserts for events and walk-in customers.

Voodoo Baking Company is a custom bakery producing handcrafted cookies, cupcakes, cakes, and specialty desserts using made-from-scratch recipes and high-quality ingredients. Products are designed for specific occasions, with customized flavors, presentation, and creative decorative details that match event themes and personal preferences.

The business operates through a direct-to-consumer model focused on custom pre-orders, while transitioning toward a dedicated retail storefront. The storefront approach supports a consistent daily selection for walk-in customers and continued fulfillment of specialty orders. Voodoo Baking Company also supplies dessert catering for corporate events and private functions, combining reliable batch production with attention to quality and customer-facing presentation.