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Nashville, TN

Launching an all-natural light beer for America’s 250th birthday.

• New Product Launch: American Rebel is introducing an all-natural light beer brewed with U.S.-sourced ingredients.
• Strategic Distribution: The beer will be distributed through networks that handle major brands like Coors and Anheuser-Busch.
• Scalable Production: The company has a scalable production capacity of 240 million cases with zero factory overhead.
• Brand Expansion: American Rebel’s brand extends to personal and home security products, leveraging its patriotic appeal.
• Founder’s Background: Founded by musician Andy Ross and entrepreneur Corey Lambrecht, the company uses Ross’s music as a marketing tool.

American Rebel is launching a new all-natural light beer to coincide with America’s 250th birthday. The beer is brewed with U.S.-sourced ingredients and distributed through established networks that also handle major brands like Coors and Anheuser-Busch. The company aims to fill a gap in the $110 billion beer industry by offering a product that aligns with the values of its patriotic audience. With a scalable production capacity of 240 million cases, American Rebel utilizes an asset-light strategy by partnering with facilities like City Brewing. This approach allows the company to focus on marketing and distribution while maintaining zero factory overhead.

The company has already secured distribution in 18 states, with plans to expand further. American Rebel’s brand loyalty extends beyond beverages, encompassing personal and home security products. The company was founded by country-rock musician Andy Ross and entrepreneur Corey Lambrecht, leveraging Ross’s music as a marketing engine. As America approaches its 250th anniversary, American Rebel is positioned to capitalize on this milestone with its patriotic beer brand. The company has contracted with top distributors and aims to achieve significant revenue growth by 2026, driven by national distribution expansion and grocery resets.

Company Info

American Rebel offers American Rebel Light Beer and security products, focusing on a patriotic audience with an asset-light production strategy.

American Rebel is a lifestyle brand that offers a range of products, including American Rebel Light Beer, which is an all-natural domestic lager brewed with U.S.-sourced ingredients. The company leverages a network of top-tier wholesalers and distributors to reach consumers across multiple states, focusing on a patriotic audience that prefers domestic light beers.

In addition to its beverage line, American Rebel also provides personal and home security products, such as concealed carry backpacks and safes. The company employs an asset-light strategy, partnering with facilities like City Brewing for production, allowing it to focus on marketing and distribution. This approach supports its goal of scaling to 240 million cases annually, while maintaining a strong brand presence in the lifestyle and security sectors.