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Atlanta, GA

Funding the launch of an HBCU-themed sports bar in Atlanta while supporting scholarships and community programming.

• Game-day focused venue: The Yard builds watch parties around HBCU athletics with large screens, curated music, and themed entertainment.
• Menu and full-service bar: The venue pairs Southern-inspired food and campus favorites with signature cocktails from a full-service bar.
• Alumni and tradition-based events: Programming includes alumni networking, homecoming and rivalry celebrations, and step-show themed gatherings.
• Scholarships and mentorship: A scholarship program for students attending HBCUs and community mentorship activities connect the venue to academic advancement.
• Operational and space improvements: The funding supports kitchen and bar equipment, refrigeration, point-of-sale systems, furniture, and interior build-out for consistent service during peak periods.

Proceeds will support the launch and long-term growth of The Yard, an HBCU-themed sports bar in Atlanta. Investments target kitchen and bar capacity through reliable appliances, refrigeration, and point-of-sale systems, intended to improve order accuracy and service speed during high-traffic game days. Funding also covers furniture and interior build-out to create an engaging, HBCU-inspired atmosphere, with seating, decor, and layout changes designed to support guest flow and comfort. Startup operating capital supports the early essentials of hospitality operations, including inventory, staffing, licensing, and marketing so programming can begin and remain consistent, and enable teams to execute high-volume service reliably.

The venue is structured around culturally grounded viewing experiences for HBCU athletics, featuring large screens, curated music, and live or themed entertainment. The Yard hosts alumni networking events, watch parties, and celebrations tied to traditions such as homecoming, rivalries, and step shows. Beyond sports programming, the business integrates academic advancement through a scholarship program for students attending Historically Black Colleges and Universities. Community initiatives such as mentorship and alumni connection activities further strengthen the role of the space in the local HBCU ecosystem. Leadership is provided by Chandra Moye, whose background spans technology, business leadership, and psychology, alongside ongoing food operations training for hospitality execution.

Company Info

The Yard operates an HBCU-themed sports bar in Atlanta featuring Southern-inspired food, a full-service cocktail bar, and game-day programming.

The Yard is an HBCU-themed sports bar and entertainment venue in Atlanta centered on Historically Black Colleges and Universities culture and traditions. It serves Southern-inspired bar food and classic campus favorites alongside a full-service bar with signature cocktails. Large-scale screens and curated sound support game-day viewing, with programming focused on HBCU athletics and related conferences that are often overlooked in mainstream venues.

The venue hosts watch parties, alumni gatherings, live entertainment, and themed events tied to homecoming, rivalries, step shows, and other campus traditions. Community-focused programming includes mentorship and networking activities for HBCU students and alumni, strengthening local connections around shared pride and belonging.