5 Generation Bakers on Honeycomb

View details of this raise on Seedstage

Mc Kees Rocks, PA

Expanding baked goods production and new Jenny Lee categories by upgrading equipment, evaluating robotics, and funding marketing and product development.

  • Custom crimp pans for capacity: Custom crimp pans are intended to improve efficiency, increase output, and make flavor changeovers easier.
  • Expansion into ready to eat and breakfast: Marketing support is planned to back growth into ready to eat sandwiches, French toast, and school breakfast programs.
  • New baked goods and Sammich line: New product development will support additional categories including cookies, bars, cakes, and whoopie pies, alongside the Jenny Lee Sammich line.
  • Robotics evaluation for consistency: Resources are allocated to evaluate robotics that may improve quality and consistency in production.
  • Equipment upgrades and operational support: Proceeds will also fund shop floor equipment such as a pallet jack and stainless steel tables, alongside working capital for production transitions.

5 Generation Bakers sells Jenny Lee Swirl Bread across the United States through retail grocery chains, food distributors, and food service operators, with growth supported by a QVC partnership. This fundraising proceeds plan is intended to strengthen the company financial condition while expanding manufacturing capacity and new product lines. Custom crimp pans are targeted to improve efficiency, increase output, and make flavor changeovers easier. Marketing support will back continued expansion into ready to eat sandwiches, French toast, and school breakfast programs. New product development will add items such as cookies, bars, cakes, and whoopie pies, alongside the Jenny Lee Sammich line and related offerings. Funds also cover equipment such as a pallet jack and stainless steel tables, and resources to evaluate robotics for potential improvements in quality and consistency.

The company manufactures its baked goods in McKees Rocks, Pennsylvania, serving more than 5,000 retailers and operators. Investments in crimp pan collection and shop floor equipment are designed to reduce downtime and support larger production runs. Marketing and product development spending is aimed at entering additional markets and refining formulations for new categories. Robotics evaluation is expected to help standardize production processes across product varieties. Working capital is included to sustain operations during transitions between flavors and product introductions, supporting continued wholesale and direct retail distribution under Scott Baker.

Company Info

5 Generation Bakers produces and distributes Jenny Lee branded baked goods, supplying wholesale and direct retail customers across the United States.

5 Generation Bakers is an artisan bakery that produces and distributes baked goods under the Jenny Lee brand, including cinnamon swirl bread. The company manufactures products for wholesale and direct retail channels, supplying retail grocery chains, food distributors, restaurants, and other food service operators.

The bakery also develops and produces additional items such as ready-to-eat sandwiches, French toast and school breakfast offerings, and other baked goods including cookies, bars, cakes, and whoopie pies. Production is based in McKees Rocks, Pennsylvania, where the company operates from a leased facility and supports ongoing manufacturing and logistics to serve customers across the United States.

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