View details of this raise on Seedstage

Hackensack, NJ

Scaling a plant-based seafood brand with patented whole-cut fish technology by expanding retail distribution and production capacity.

• Retail expansion focus: Oshi is using the raise to move from restaurant pilots toward broader grocery and retail distribution while scaling production for additional whole-cut formats.
• Whole-cut salmon experience: Oshi’s 100% plant-based salmon fillet is built to match conventional salmon’s look, texture, and cooking performance rather than relying on processed seafood shapes.
• Patented Modular Layering: The patented Modular Layering technology forms fillets layer by layer and is designed for flake and sear performance using standard food manufacturing equipment.
• Plant-based nutrition profile: The ingredient system includes omega-3s from algae, avocado oil, and mycoprotein, designed to deliver about 18g protein per serving.
• Scalable platform and LATAM reach: Oshi is partnering with a seafood manufacturing corporation in Brazil to support LATAM expansion and adapt the platform to additional whole-cut fish species.

Oshi is raising capital to expand retail distribution and scale manufacturing capacity through a new manufacturing partnership. The proceeds are intended to support a transition from restaurant pilots to broader grocery and retail availability, while increasing production throughput for multiple whole-cut plant-based seafood formats, including salmon and whitefish. In the prior phase, Oshi placed its 100% plant-based salmon fillet across more than 100 restaurant menus, using direct-to-consumer shipments to build customer feedback. This momentum is intended to carry into a planned retail rollout targeting hundreds of stores, aligned with the company operating model of wholesale distribution via grocery retailers and restaurant operators, supplemented by direct-to-consumer sales.

The product is engineered to replicate the look, texture, and cooking performance of conventional salmon. Oshi uses patented Modular Layering technology to form fillets layer by layer, avoiding extrusion or blending into nuggets or patties, and enabling flake and sear performance in standard food manufacturing equipment. The ingredient system includes omega-3s from algae, avocado oil, and mycoprotein to deliver about 18g protein per serving. By partnering with a seafood manufacturing corporation in Brazil for LATAM expansion, Oshi aims to scale a platform that can be adapted to additional whole-cut fish species. The team includes Ofek Ron, Dr. Sam Bernhardt, and members of an advisory board featuring Björn Öste, alongside backing from venture investors associated with Oatly and Impossible Foods.

Company Info

Oshi manufactures whole-cut plant-based salmon and other fish products using modular layering technology for restaurant, retail, and direct-to-consumer sales.

Oshi produces 100% plant-based fish products, led by whole-cut salmon fillets designed to replicate the look, texture, and cooking performance of conventional seafood. The formulations use plant-derived ingredients, including omega-3 from algae, avocado oil, and mycoprotein, aiming for a flaky bite and consistent results in common preparations.

The company applies patented modular layering manufacturing technology to build fillets layer by layer using standard food equipment. This approach supports production of multiple whole-cut formats, including whitefish and related meal bundles. Oshi supplies its products through restaurant menus, wholesale distribution to retail and foodservice operators, and direct-to-consumer ordering, using customer feedback to inform product refinements.