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New Braunfels, TX

Expanding a multi-activity water sports destination by installing a stationary surf wave and adding new on-site attractions and guest services.

• YourWave surf installation: Proceeds support purchasing and launching the YourWave standing wave system at Texas Ski Ranch to enable controlled surfing for different skill levels.
• New revenue attractions: The company plans to add bumper boats and Premium Cababanas to broaden the on-site activity mix and improve earning potential.
• Expanded food options and Tiki Bar: Funding is allocated to grow food offerings, including a Tiki Bar experience, to complement the water sports lineup.
• Streamlined POS experience: Operational upgrades include improving point of sale systems to make guest purchases across check-in, instruction, and concessions more seamless.
• Multi-sport guest destination: The upgrade builds on existing wakeboarding, aqua park programming, paintball, and youth camps to deliver a unified action-sports venue at the same location.

Stoke Factory is raising capital to complete the installation and launch of its next chapter at Texas Ski Ranch in New Braunfels, Texas. Proceeds are earmarked for purchasing and bringing online the YourWave standing wave system, intended to expand surfing to multiple skill levels in a controlled, safe setting. The investment also supports capital improvements tied to operating readiness, so the venue can host surf, wakeboarding, water skiing, aqua park play, and related events as a unified, year-round style destination.

With the upgraded wave attraction in place, the company plans to add guest-facing, high margin revenue activities such as bumper boats and Premium Cababanas, alongside expanded food options and a Tiki Bar experience. Operational upgrades include improving point of sale systems to streamline purchases and reduce friction across check-in, instruction, and on-site concessions. The destination model combines a state-of-the-art stationary wave with established water attractions already operating at the site, including an aqua park, paintball, summer camps, and youth programming. This approach aims to increase visit frequency and session length by pairing continuous action-sports programming with family oriented amenities. Leadership backgrounds in action sports, media, and finance support the facility’s focus on safe instruction, consistent operations, and ongoing expansion of the on-site activity mix.

Company Info

Stoke Factory operates a multi-activity action sports destination at Texas Ski Ranch, offering stationary-wave surfing, wakeboarding, an aqua park, paintball, camps, and on-site food and retail.

Stoke Factory operates an action sports and water recreation destination at Texas Ski Ranch in New Braunfels, Texas, combining stationary-wave technology with multiple on-site activities. The venue provides surf-like experiences using a controlled wave system, alongside wakeboarding and other water-based attractions, supported by an aqua park setting designed for varied skill levels.

Beyond core water activities, the business runs paintball and youth and summer camp programming, with additional guest amenities such as food options, a tiki bar, premium cabanas, and retail. The operation includes staffed instruction and on-site services for check-in, guidance during activities, and event programming, with an emphasis on safe, high-energy experiences for visitors across age groups.