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Linden, MI

Acquiring a long-standing kitchen and bath remodeler and expanding its growth plan with modern marketing, added designers, and geographic reach.

• Established remodeling brand: Linden Kitchen & Bath has served Mid-Michigan as a third-generation, family-owned remodeling company since 1946.
• One-stop design and remodeling services: The business offers kitchen, bathroom, laundry room, and mudroom remodeling supported by a local showroom and a one-stop selection of products and design support.
• Modern marketing system: The growth plan includes local SEO, Google Ads, review marketing, project content, CRM follow-up, and referral campaigns to expand beyond referrals.
• Capacity through additional designers: Keem Ventures plans to hire and support additional commission-based designers with improved tools and sales training.
• Expansion and active operator leadership: Active ownership under Gunilla Taylor is intended to strengthen marketing and sales systems while supporting expansion into nearby markets and deeper builder partnership management.

Keem Ventures is raising capital to acquire the assets of Linden Kitchen & Bath, an 80-year kitchen and bath remodeling business based in Linden, Michigan, and to fund an operating growth plan. The acquired company provides kitchen, bathroom, laundry room, and mudroom remodeling through a one-stop shopping model that includes design support and products such as cabinetry, countertops, hardware, appliances, and fixtures. It serves homeowners across Genesee, Oakland, and Livingston Counties, supported by a local showroom and established relationships with builders and trades, as well as referral-driven customer demand. Linden Kitchen & Bath has operated as a third-generation, family-owned business since 1946 and has earned sustained third-party recognition, including Houzz awards and a strong online review profile.

Keem Ventures intends to preserve the existing operating foundation while adding a modern customer acquisition and sales system. The plan emphasizes local SEO for kitchen remodel, bath remodel, cabinetry, and design-build searches, Google Ads for high-intent inquiries, review marketing, project content using before-and-after media, and CRM follow-up to improve lead tracking and conversion. The company also plans to hire and support additional commission-based designers, expand into nearby markets such as Flushing, Goodrich, and Davison, and formalize builder relationship management through outreach and account-based referral systems. Active ownership under operator Gunilla Taylor is expected to strengthen marketing, sales systems, and community connections while supporting continued service quality.

Company Info

Keem Ventures supports a long-running kitchen and bath remodeling operation, combining design services, builder relationships, and modern marketing and sales follow-through to grow demand across Mid-Michigan.

Keem Ventures operates and supports an established kitchen and bath remodeling business serving Mid-Michigan since 1946. The company provides design and one-stop selections for cabinetry, countertops, hardware, appliances, fixtures, and related materials through a local showroom in Linden. Remodeling projects cover kitchens, bathrooms, laundry rooms, mudrooms, and broader home improvements, with fulfillment supported through a builder network. Demand comes from both builder and trade partnerships and direct-to-consumer inquiries that often originate through referrals.

The operating approach emphasizes modern customer acquisition and sales follow-through while preserving what drives repeat work. It focuses on local SEO and high-intent search ads, converting reviews into stronger online trust, publishing project content, and using CRM-based lead tracking and nurturing. Additional commission-based designers and deeper builder account management are used to increase capacity, while geographic expansion targets nearby markets with similar remodeling demand.